Contribute 100,000 hours of community service by 2020
Engage 10% of employees in community service
Develop Group “Impact” programmes on global and regional levels
All hotel operations have at least one “Impact” programme.
All hotel and property operations to annually organise at least one cause marketing campaign to engage their customers in contributing to communities where we operate.
Empower disadvantaged youth and marginalised groups in communities where we operate with the skills and opportunities for livelihoods while building the pipeline for our future workforce needs
The Peninsula Academy provides opportunities for guests to appreciate and care for the local community and environment.