Respectful to our environment and our community, we will engage with our communities to respond to their needs in a strategic, relevant and focused way. We also seek to integrate our aspirations for supporting the development of our communities with our core operations.

Sustainable Luxury Vision 2020

Contribute 100,000 hours of community service by 2020
Engage 10% of employees in community service
Develop Group “Impact” programmes on global and regional levels
All hotel operations have at least one “Impact” programme.
All hotel and property operations to annually organise at least one cause marketing campaign to engage their customers in contributing to communities where we operate.
Empower disadvantaged youth and marginalised groups in communities where we operate with the skills and opportunities for livelihoods while building the pipeline for our future workforce needs
The Peninsula Academy provides opportunities for guests to appreciate and care for the local community and environment.

2015 Progress

Expand the Group community impact programmes to a regional level - On Plan
All operations begin to implement their action plans for delivering the Vision 2020 Community ambitions - On Plan

2016 Target

Roll out Group community impact programmes across all operations
Increase employee volunteering hours by 10%
Develop alumni support network for the Honing Skills in Hospitality Programme


The HSH Sustainable Luxury Vision 2020 puts sustainability at the heart of the company’s business model and brand. With seven areas of focus covering all divisions of the business, Vision 2020 sets out more than 50 economic, social and environmental goals that HSH is committed to achieve by 2020.
  • Governance & Management
    Governance & Management
  • Guest Experience
    Guest Experience
  • Employees
  • Operation
  • New build & refit
    New build & refit
  • Supply chain
    Supply chain
  • Community